​The Myth.
Nothing more.
This work belongs to someone operating on an entirely different level, a league of his own.
Because beyond mere experience, it emanates from a person of profound wisdom.
There is no alternative.
He is the one who has won the Cannes Lions—a distinction no other consultant has achieved.
He’s the individual who should have been an Olympian for his impeccable sense of timing.
And why not a doctor? Have you seen how adept he is at diagnosis?
He is far from ordinary.
His work is rooted in common sense,
The kind that is unmatched anywhere else in the world.
The creativity? That’s distinctly Argentine.
The consultancy skills? Those are Spanish.
The best punching and finest boxing? That’s Mexican.
And strategic insight? That's Middle Eastern.
For him, crises are merely opportunities.
This is because he was born and raised in Buenos Aires.
Without a doubt—if you seek someone exceptional, look no further.
The one who has not only put presidents into office but also removed them.
But his concern extends beyond mere victory.
He possesses something truly unique:
An indelible impact in every nation he engages with.
That is his true legacy.
And ten other exceptional qualities.
This is what defines the pinnacle of international communication.
This is Souto.
The Souto Company.