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THE MYTH

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​The Myth.
Nothing more.
This work belongs to someone operating on an entirely different level, a league of his own.
Because beyond mere experience, it emanates from a person of profound wisdom.
There is no alternative.
He is the one who has won the Cannes Lions—a distinction no other consultant has achieved.
He’s the individual who should have been an Olympian for his impeccable sense of timing.
And why not a doctor? Have you seen how adept he is at diagnosis?
He is far from ordinary.
His work is rooted in common sense,
The kind that is unmatched anywhere else in the world.
The creativity? That’s distinctly Argentine.
The consultancy skills? Those are Spanish.
The best punching and finest boxing? That’s Mexican.
And strategic insight? That's Middle Eastern.
For him, crises are merely opportunities.
This is because he was born and raised in Buenos Aires.
Without a doubt—if you seek someone exceptional, look no further.
The one who has not only put presidents into office but also removed them.
But his concern extends beyond mere victory.
He possesses something truly unique:
An indelible impact in every nation he engages with.
That is his true legacy.
And ten other exceptional qualities.
This is what defines the pinnacle of international communication.
This is Souto.
The Souto Company.

Elections
The Myth
The Campaigns
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ELECTIONS

We are a company that redefines the game with every decision we make because we operate unlike anyone else. Our disruption never goes unnoticed, as we bring order to chaos and impart meaning where there is none. You can't shape a candidate solely through propaganda; a political campaign is far more diverse and intricate. It's the collective effort of an entire team striving toward a single goal—a continuous effort to persuade and a relentless push forward. The campaign is a unified endeavour, but without a candidate, it amounts to nothing. We see things differently, and those in the know recognise it from the very first move.

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STATES

A nation’s brand and a city’s brand are essential to a state’s prosperity; a state without identity is like a body without a soul. These brands play a crucial role in both representing citizens domestically and shaping the state’s global relationships. We not only craft state brands but also design management campaigns that engage the public by aligning with the interests of their leaders, fostering a positive influence on public opinion.

States
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TOURISM

Tourism communication should be the most seductive
of all government communications.
Sensuality and beauty are foundational
pillars of a tourism campaign.
The effectiveness of a winning campaign is attraction.

Tourism
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SPORTS

Sport is more than just entertainment; it has the power to inspire and unite. A successful sports communication campaign must highlight the deep connection between sport and communities. Motivation, resilience, pride, and passion are universal values that resonate across the world. Sport is a unifying force.

Sports
Banks
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BANKS

It may seem purely transactional, but it is far from it.
Banking communication involves far more emotional depth than one might expect. A bank does not merely safeguard your funds; It provides the crucial support needed to fulfil your dreams.

TNS
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THE NEW SOUTO

> THE CEO

DINO TESON

Dino Teson was born in Buenos Aires in 1980. He holds a degree in Advertising from the University of Palermo. He has worked alongside the most prestigious advertisers in Argentina on the most important political and institutional campaigns in the region due to their social relevance. Specializing in political and government communication, he leads a reliable team that creates successful high-profile campaigns.

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THE AWARDS

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THE CREATIVE COMPANY AWARDED
BY THE COMPOL WORLD.

THE COMPOL COMPANY AWARDED
BY THE CREATIVE WORLD.

THE GLOBAL PARTNERS

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The Global Partners
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THE GAME CHANGING COMPANY

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